mediakit 2008
PUBLISHER'S OVERVIEW
DBUSINESS magazine occupies a unique niche in the metropolitan Detroit media landscape.
DBusiness is the only independently published, general-interest business magazine in the region ... and no other business publication has DBusiness's glossy, high-quality, full-color magazine format.
DBusiness fills the need for thoughtful, engaging, in-depth content that is a "must read" for business executives who are looking for useful information and ideas to help them unlock their potential, manage and grow their business, and stay on top of regional business issues and trends.
EDITORIAL
DBUSINESS magazine's mission is to provide timely, local business intelligence and insights for business owners and decision makers throughout the metro Detroit region.
In the tradition of all of HOUR Media's award-winning publications, DBusiness is top-ranked when it comes to editorial integrity demanded by businesspeople and design excellence for discriminating readers and advertisers.
DBusiness magazine's unbiased editorial coverage cuts to the heart of complex challenges and opportunities facing today's business owners and managers, giving readers a competitive edge.
Our editors, writers, and subject matter experts ask the questions that executives want answered - not only what is happening, but also "why" and "how".
- Strategic market analysis and insights
- Business barometer and forecasts
- In-depth corporate profiles and business rankings
- Top entrepreneurs and innovators
- Tomorrow's leaders and business trends
- Expert advice and best practices
DBusiness is an information tool for business leaders in companies large and small.
READERSHIP
TARGET READERS
DBUSINESS readers are Southeast Michigan's business leaders - and they have tremendous buying power.
DBusiness delivers the influential business audience that b2b marketers need to reach - business owners and managers who recommend, specify and approve the purchase of goods and services for their business.
DBusiness targets business owners, CEOs, presidents, vice presidents and managers/professionals across a wide range of industry categories.
DBusiness readers are metro Detroit's business leaders - and they're consumers, too. Our readers are well-educated, high-net-worth individuals who have the disposable income to indulge their passions for luxury vehicles, higher education, personal travel, fine dining, entertainment, theatre, sporting events, and other leisure activities.
Advertising in DBusiness delivers this audience for far less cost than the business dailies and weeklies.
TARGET AUDIENCE PROFILE
GENDER > 69% Male, 31% Female
MEDIAN AGE > 49
MARITAL STATUS > 75% Married, 25% Unmarried
HHI > Average: $220,000, Median: $150,000
EDUCATION > 94% Attended College, 74% College Graduate, 42% Post-Graduate Work
JOB TITLE/FUNCTION > 93% Total Management
PURCHASE INTENT (NEXT 12 MONTHS)
39% Accounting Services | 46% Advertising/PR/Promotion | 44% Banking/Finance | 39% Business Insurance | 42% Computer Hardware/Software/IT | 20% Construction/Design/Engineering Services | 35% Consulting Services | 48% Employee Benefits | 40% Employment/Personnel Services | 15% Environmental Services | 65% Delivery/Overnight Services | 34% Healthcare/Medical Benefits | 37% Legal | 29% Meetings/Catering | 45% Office Equipment and Supplies | 44% Office Furniture | 35% Real Estate | 35% Utilities (Gas, Electric) | 15% Security Systems/Services
Source: Aggregate data from list sources
CIRCULATION
CIRCULATION > 30,000
ESTIMATED READERSHIP > 150,000
AVERAGE READERS PER COPY > 5
PRIMARY DISTRIBUTION METHODS
- Direct-mailed to business owners, partners, professionals and managers throughout Oakland, Wayne, Macomb, Washtenaw, Livingston, Monroe and Genessee Counties.
- Sold on more than 300 newsstands in Southeast Michigan's seven-county region.
- Distributed to intensely high-readership areas, such as professional office lobbies.
- In-room distribution through select hotels that cater to business travelers.
