mediakit

DBUSINESS DIGITAL SPECIFICATIONS

ASSEMBLY GUIDELINES

Create ad at 100% of final print size.
Preferred file format is a "press ready" PDF. When distilling Post Script Files be sure all fonts are embedded and set your Distiller job options to the "press" setting. PDF files saved directly from InDesign should also use the "press" job option.
If sending a flattened/locked file, such as a PDF, be aware that any changes are subject to additional production costs.
We accept files created using Adobe InDesign, Illustrator and Photoshop as well as QuarkXPress. When submitting a QuarkXPress document please also include a "press ready" PDF. Corel, Microsoft Office or Publisher documents are not accepted. Include all fonts (screen & printer) and graphic files used in layouts.
All graphics must be saved as CMYK. Acceptable graphic file formats are EPS, TIFF or PDF. Flatten all layered Photoshop files and outline fonts on Illustrator files. Do not compress with LZW encoding.
Cross platform CD-R/DVD are the only acceptable media formats.

MECHANICAL GUIDELINES

Publications print at 150 lpi. Raster image resolution should be a minimum 300 dpi. Linework should be set to a minimum of 1200 dpi.
On full page or spread ads, pull all bleeds, a minimum of 1/8" (.125) further than the trim size. Fractional ads cannot bleed.
TAC (Total Area Coverage) not to exceed 300%.
Unless special ordering an additional color, all spot or Pantone specified colors should be converted to process (CMYK) color.

REQUIRED PROOFS

A contract color proof is required with every ad. If acceptable proof is not provided, color consistency will not be guaranteed. Acceptable contract proofs include Kodak Approvals, FUJI Pictro or Veris, Epson Stylus Pro or Matchprint Digital Proof. For a list of addtional SWOP certified proofs please visit www.swop.org.

Files that do not follow these guidelines will be returned for correction.

No exceptions.

SHIP MATERIALS TO:

Hour Media c/o Ad Materials

117 West Third Street

Royal Oak MI 48067

FTP: ftp.hourdetroit.com

User name: anonymous - no password is required.

AD SIZES

Trim Size:	8.375" x 10.875"
FULL PAGE DIMENSIONS
Full Page (trim)	8.375" x 10.875" (add .125 for bleed)
Spread (trim)	16.75" x 10.875" (live area)
FRACTIONAL
2/3 Vertical	4.65" x 9.685"
1/2 Horizontal	7.125" x 4.69"
1/2 Vertical	4.65" x 7.125"
1/3 Horizontal	4.65" x 4.69"
1/3 Vertical	2.18" x 9.685"
1/6 Vertical	2.18" x 4.69"
1/6 Horizontal	4.65" x 2.18"